Design Principles / Final Project
16/06/2020 - 17/07/2020 (Week 10 - Week 14 )
Avery Ong Xuan Ting ( 0344462 )
Design Principles / Bachelor of Design ( Hons ) in Creative Multimedia
Final Project / Visual Analysis
INSTRUCTION
FINAL PROJECT
VISUAL ANALYSIS:
• Select a design of your choice
• Conduct a visual analysis of the design in about 500 words
DESIGN:
• Produce a work of design, in A4 or A3 size, inspired/influenced by the design you have analysed, or as a reaction to it.
• Write a 150-200 word rationale for your design.
Visual Analysis:
fig. 3.0 ; 'my own Gin' by Oscar Rodriguez
PHASE 1 - OBSERVATION:
This centralised collage design is in landscape format. As for visual elements, the main colours observed are beige, green and yellow. However, There are also other colours like orange, dark purple and white. The background is in beige monochrome. In the centre, the portraits of a woman is featured in black and white monochrome photograph. Fruits and foliage surround the portrait. Other than that, there are some words circling the central design.
PHASE 2 - ANALYSIS:
The emphasis of the design is at the center, depicting a woman, rendered in the black and white monochrome photograph, looking at a plant. The composition behind of the woman collaged with coloured elements like grapes, orange, plants and foliage in order to bring attention to the focal point . There is a yellow colour letter 'g' in the background, which is the title of the design, create a contrast with the woman. Those words which are circling the central design shows out the meaning of the design. There is a butterfly at the top of the 'g' . Two black dots are found in a oblique way surround with the letter 'g' like a central vertical line, splitting the image into separate half to create an asymmetrical balance. Besides that, there is also a radial balance as the image is centered. Black and white effect bring the focus to the woman. There is harmony in the overall collage design as the create a sense of togetherness amongst otherwise separate parts. Besides that, A repetition of foliage is found from the bottom and backward of the woman.
PHASE 3 - INTERPRETATION:
This is a digital collage illustration designed by Oscar Rodriguez in Augsburg, Germany. It was published on 22 April 2018 and named as 'my own Gin', 'Gin' is a clear alcoholic spirit distilled from grain or malt and flavoured with juniper berries. Mexican gin was originally bottled at 40% ABV but the design comes with a 42% volume. While Mexicans have made their own version of gin for centuries. Despite of their drinking transitions and culture, amazing drink can be found around every corner.
The design is collaged with Rodriquez's favourite fruits and plants, juniper and orange. The use of collage imbued with freedom and passion, makes the design more whole, and assembling different kinds of elements together in a single visual representation. This collage design is simple but the attract attention is quite high because of its composition together help to make sense as a whole piece of art.
The designer created this artwork shows that how much he like to drink the Gin. However, he also likes to make a Gin by himself with traditional ingredients but different weight. Rodriguez is a Mexican designer, he loves Gin but it’s not the most popular drink among the people in Mexico City.
( https://www.behance.net/portamalmar )
PHASE 3 - INTERPRETATION:
This is a digital collage illustration designed by Oscar Rodriguez in Augsburg, Germany. It was published on 22 April 2018 and named as 'my own Gin', 'Gin' is a clear alcoholic spirit distilled from grain or malt and flavoured with juniper berries. Mexican gin was originally bottled at 40% ABV but the design comes with a 42% volume. While Mexicans have made their own version of gin for centuries. Despite of their drinking transitions and culture, amazing drink can be found around every corner.
The design is collaged with Rodriquez's favourite fruits and plants, juniper and orange. The use of collage imbued with freedom and passion, makes the design more whole, and assembling different kinds of elements together in a single visual representation. This collage design is simple but the attract attention is quite high because of its composition together help to make sense as a whole piece of art.
The designer created this artwork shows that how much he like to drink the Gin. However, he also likes to make a Gin by himself with traditional ingredients but different weight. Rodriguez is a Mexican designer, he loves Gin but it’s not the most popular drink among the people in Mexico City.
( https://www.behance.net/portamalmar )
Design :
Research:
fig. 3.1 ; Google Image
I do some research to find more idea before designing. After this, I started to find and download some elements to collage.
Progress:
fig. 3.6 ; third outcome
fig. 3.7 ; forth outcome
Final Reflection:
I have learned many different design principles which some of them I didn't even heard before. As I always said, I am lacking of confidence about my drawing skills and creativity. I felt self-abased every time I saw my classmates work. It was very difficult to think a new and different idea every week and most of the time I felt very stressful too. Every time we had a new project to done, I always tired my best to make it perfect although some of them still doesn't look very nice. However, thank you Ms. Jinchi for always encouraging and giving me positive energy to move on. All the feedback and suggestion given by her was really very useful for me. My skills had improved a lot compared to before. Although learning online is very boring, but this module always very fun and interesting. As a conclusion, Thank you Ms. Jinchi for everything. This was my favourite module for this semester.
Progress:
fig. 3.2 ; elements
I tried to design this artwork with my favourite fruit, mango. Therefore, I downloaded some elements from Google which related to Mango like mango tree, pie, leaves and etc. The three model I have chosen are from the brand 'Mango'. I started to collage in Photoshop. As a result, below are my two outcome.
fig. 3.3 ; first outcome
fig. 3.4 ; second outcome
Lecturer's Feedback:
Second outcome's composition is better and more interesting. Try a symmetrical design and give more meaning for the design.
I search more elements from online to design it to be more interesting. I downloaded mangoes' flower this time and I found that there are many types of flowers.
fig. 3.5 ; elements ; flower
fig. 3.6 ; third outcome
fig. 3.7 ; forth outcome
I added the downloaded elements into the second outcome to make it more interesting and meaningful. The difference of third and forth outcome are the flowers at the lower left corner. I am hesitating whether should I add those flower into this design or without them will looks better. After discussing with Ms. Jinchi, we choose to go with the forth outcome ( without flowers ).
Lecturer's Feedback:
The mango on her head should do some minor changes to make it represent better. Overall was good.
Rationale:
Before I start designing, I'm thinking of something that I like to eat as the topic like the design I chosen. My favourite fruit is mango, so I tried to download all the elements that related to mango to start collaging. The girl at the center is one of the brand, Mango's model. Other elements are mango's leaves, flowers and fruits. I tried to design a little bit with Asian style, simple and not to complicated. I also created some design principle like harmony, asymmetrical balanced and contrast. I am very happy with my final outcome.
Lecturer's Feedback:
The mango on her head should do some minor changes to make it represent better. Overall was good.
fig. 3.8 ; final outcome
Before I start designing, I'm thinking of something that I like to eat as the topic like the design I chosen. My favourite fruit is mango, so I tried to download all the elements that related to mango to start collaging. The girl at the center is one of the brand, Mango's model. Other elements are mango's leaves, flowers and fruits. I tried to design a little bit with Asian style, simple and not to complicated. I also created some design principle like harmony, asymmetrical balanced and contrast. I am very happy with my final outcome.
Final Reflection:
I have learned many different design principles which some of them I didn't even heard before. As I always said, I am lacking of confidence about my drawing skills and creativity. I felt self-abased every time I saw my classmates work. It was very difficult to think a new and different idea every week and most of the time I felt very stressful too. Every time we had a new project to done, I always tired my best to make it perfect although some of them still doesn't look very nice. However, thank you Ms. Jinchi for always encouraging and giving me positive energy to move on. All the feedback and suggestion given by her was really very useful for me. My skills had improved a lot compared to before. Although learning online is very boring, but this module always very fun and interesting. As a conclusion, Thank you Ms. Jinchi for everything. This was my favourite module for this semester.
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