Design Research Methodology - Research Implementation
Avery Ong Xuan Ting / 0344462
Design Research Methodology / Bachelor of Design ( Hons ) in Creative Multimedia
Research Implementation - Primary Data
INSTRUCTIONS
LECTURES
Week 8 / Data Collection :
- Primary & Secondary
- Visual Analysis
PRIMARY DATA COLLECTION
WEEK 8 :
This week in the academic calendar is the Independence Learning Week (ILW). We need to view the recorded videos and read all supporting notes in the Microsoft Teams shared files regarding the Primary Data Collection.
After viewing all those lecture videos in TEAMS. I am still not very sure what we have to prepare for next week's class. Therefore, I do some research for Primary Data Collection and start to prepare a draft for next class.
fig. 1.0 ; first draft
Lecturer's Feedback :
Revise the proposal again. The first research objectives and second research questions need to be more detailed.
WEEK 9 :
Revise the proposal. Prepare some questions for Primary Data Collection. After I revised the proposal, I started to think of some questions for the interview. I wrote all the questions into Google Docs. for Dr. Hayati to check next week.
fig. 1.1 ; revised proposal
Lecturer's Feedback :
- Draft 1 and 2 should combine as one file.
- If there are pictures only, they are not enough for visual observation.
- My questions are very subjective, not really relevant to what I intended to search for the public audience.
WEEK 10 :
Dr. Hayati mentioned that I need to redesign a good question before sending the survey otherwise it is very embarrassing. Therefore, I thought of more relevant questions and explained why I asked those questions in draft 2. I also prepared Chinese version for the survey to let some audiences fully understand the questions. I created two Google Forms for qualitative and quantitative research for the survey already but I haven’t sent out yet, because I was not confident whether my questions were still embarrassing or not.
fig. 1.2 ; draft 2
Lecturer's Feedback :
The five questions need to be rethought again because it was too broad and not relevant enough. I should leave the method of survey whether the participants prefer face to face or email interviews. Choose three instruments that can add value for my own study that can benefit my evaluation over this project.
WEEK 11 :
I create draft 3 to do some minor changes again. Those questions which Dr. Hayati had mentioned I revised again. Other than that, I started to prepare Google Form and put all the questions inside for the survey. I also find more professional for qualitative research and extra other instruments from youtube channels.
fig. 1.3 ; final draft
I find two instruments for visual analysis which are ‘The Lion King (2019)’ and ‘The Legend of Tarzan (2016)’ as comparison. I chose these two movies because ‘The Lion King’ awarded Best achievement in visual effects; ‘The Legend of Tarzan’ which is considered as one of the worst visual effects movies.
Lecturer's Feedback :
Change the both Google Form’s colour so that it won’t confuse. Visual Analysis should choose some visual effects videos not a movie so that it won't waste time to analyse the whole full movie.
Google Form :
fig. 1.4 ; qualitative (Google Form)
fig. 1.5 ; quantitative (Google Form)
fig. 1.6 ; email interview
WEEK 12 :
I sent my email interview form to 31 professional that I found from Facebook, LinkedIn and Instagram but I only received 4 responses. Glad that their responses was enough for my research implementation. Besides that, for the quantitative survey I posted in all the online platform that I have. After a couple of week, finally I had received 92 responses.
After receiving enough participants, I started to analyze all the data I had collected and write out all the information in Google Slide. Glad that I can submit it before the deadline.
fig. 1.7 ; research implementation slide
Comments
Post a Comment